"You can only be as good as your employees. With the help of DALA's Mystery Shops, we were able to analyze our weak links and improve on our strong ones to make our overall corporate image shine in the end."
Leonard Drimmer, Vice President
Transglobe Property Management,
MississaugaON
"As a result of using DALA's Mystery Shopping, we now have well-trained agents who know what is important to a prospective tenant when looking for an apartment. They are now generating more rentals and increasing rental revenue. This has worked so well for us that we continually shop our staff in order to be able to determine their training needs."
Kim Rowe, Property Manager
O’Shanter Development Company
TorontoON
"I highly recommend using DALA ’s Mystery Shopping. Not only does their shopping report give you precise information on how well your on-site staff presents your apartments, it also gives you guidelines on how to go over the shopping report with your staff to maximize the benefits of every evaluation."
Allan Carr, Senior Vice President
MidwestProperty Management
EdmontonAB
Apartment Consulting Services
Mystery Shopping
The Mystery Shopping report provides the owner/manager with a free from bias opinion of the performance of their leasing staff from a renter's point of view. Undertaken anonymously, a mystery shopper goes through the entire rental experience, from the initial telephone call to the in-person presentation and scores the leasing consultant on their efforts accordingly. The completed Mystery Shop report is sent to the client along with a cover letter which identifies problem areas as well as suggestions for improvement. Important elements included in the report are:
- Telephone Skills: How well does your staff present your property on the phone?
- Greeting the Prospect: You never get a second chance to make a first impression!
- Showing the Suite: What is the condition of the unit and how well is it being presented?
- Overcoming Objections: How does your staff handle negative comments and concerns?
- Closing: Are qualified prospects walking out the door?
The Hidden Value Market Survey
The main objective of this product is to uncover the hidden value in a property's rent roll. The report is based on an extensive survey of the competition in the immediate area and focuses on adjusting the rents to optimal levels while concurrently allowing for the reduction of concessions. It ranks the property in terms of price, size, perceived value and condition as well as the sales ability of the leasing staff. Included in this report is a customized 9-Point Marketing Plan to identify where improvement and upgrades could cost-effectively be made in order to increase asset value.
The Rental Market Intelligence Program
After twenty years in the industry, we're continually surprised by how little due diligence apartment investors carry out before making such a major investment.
In order to understand your investment thoroughly, this Program will provide you with the knowledge to be confident with your financial decisions. Included with this program are the following items, which can also be done as individual components:
- The Due Diligence Practice and Sales Report
- New Apartment Construction: The Market Research to Development Process
- Absorption Study
- The Hidden Value Market Survey™
Apartment Repositioning Study
Are you optimizing the profit potential of your property? DALA provides their expert opinion on your property to help you increase your cash flow. The Apartment Repositioning Study will identify the best market segment for your apartment asset and show you how to reposition to take advantage of this opportunity.
